 | Main Points
(See related pages)
- The first American magazines appeared during the middle of the 18th century and were aimed at an educated, urban, and literate audience.
- The audience for magazines increased during the penny-press era as mass-appeal publications became prominent.
- Better printing techniques and a healthy economy helped launch a magazine boom during the latter part of the 19th century.
- The muckrakers were magazines that published exposés and encouraged reform.
- Magazines began to specialize their content following World War I. News magazines, digests, and picture magazines became popular.
- The magazine industry is experiencing a difficult time due to declining advertising revenue.
- Magazine publishers hope that the tablet computer will reenergize the publishing business.
- Magazines are specialized, current, influential, and convenient.
- The magazine industry is dominated by large publishing companies.
- The magazine industry can be divided into the production, distribution, and retail divisions.
- A typical magazine publishing company has several main departments, including circulation, advertising, production, and editorial.
- Magazines get revenues from subscriptions, single-copy sales, and print and online advertising.
- MRI is a company that measures magazine readership.
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