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Business Marketing
Information Center
Overview
Table of Contents
About the Authors
Book Preface
Feature Summary
Supplements


Student Edition
Instructor Edition
Business Marketing: Connecting Strategy, Relationships, and Learning, 4/e

Robert F. Dwyer, University of Cincinnati
John F. Tanner, Baylor University

ISBN: 0073529907
Copyright year: 2009

Supplements



Online Learning Center (www.mhhe.com/dwyer4e)

The Instructor's Manual on the OLC contains several features that you will find useful including:

  • Lecture notes – the authors have included some ideas for class lectures based on their experience.
  • Case Teaching Notes – each professor teaches cases somewhat differently, but authors of cases have submitted teaching notes that can provide you with an idea as to how students will respond to the case.
  • Slides – in the previous edition, John Thompson at TCU did a masterful job of creating slides that go beyond the exhibits in the book. This time around, though, the authors also added more exhibits from the book so you will find more slides than ever before.
  • Answers –answers to discussion questions, the B2B box features, caselets, and so forth are found on the OLC.
  • Test Bank – this edition's test bank has been improved based on feedback provided directly from the people who use it in the classroom.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.