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Jacket
Foundations of Marketing
David Jobber, University of Bradford
John Fahy, University of Limerick
The Marketing Environment

Chapter Objectives

This Chapter covers:
1. What is meant by the marketing environment
2. The distinction between the microenvironment and the macroenvironment
3. The impact of economic, social, political and legal, physical, and technological forces on marketing decisions
4. The growing importance of social responsibility and ethical marketing practices
5. How companies respond to environmental change








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