McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | Lecturer Centre | Info Centre | HOME

Glossary
Buy the Book
Chapter Objectives
Multiple Choice Quiz
Case Studies
Internet Exercises

Jacket
Foundations of Marketing
David Jobber, University of Bradford
John Fahy, University of Limerick
Managing Products & Services

Chapter Objectives

This chapter covers:
1. The differences between products and brands
2. The key aspects of building a successful brand
3. The idea of the product life cycle concept, its uses and its limitations
4. The stages of the new product development process
5. The nature and special characteristics of services








Copyright2002 A McGraw-Hill Online Learning Centre
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.