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Jacket
Foundations of Marketing
David Jobber, University of Bradford
John Fahy, University of Limerick
Distribution

Chapter Objectives

This chapter covers:
1. The different types of distribution channels for consumer goods, industrial products and services
2. The three components of channel strategy: channel selection, intensity and integration
3. The five key channel management issues: member selection, motivation, training, evaluation and conflict management
4. The key retail management decisions
5. The components of a physical distribution system, customer service, order processing, inventory control, warehousing, transportation and materials handling








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