David Jobber,
University of Bradford Fiona Ellis-Chadwick,
Open University
ISBN: 0077140001 Copyright year: 2013
Welcome to the Online Learning Centre for Principles and Practice of Marketing, 7th edition
Principles and Practice of Marketing, 7th edition, is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.
The seventh edition comes complete with Connect. <a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0077140001/951985/Connect_Marketing_logo_CMYK.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (34.0K)</a>
To find out more about Connect Marketing click here
This webpage is your gateway to a host of downloadable resources and activities designed to accompany the book. Be sure to bookmark it!
If you’re a lecturer using this book, you’ll have access to a wealth of media to use in your lectures and tutorials, and plenty of assessment ideas. These are available via the link of the left to The Instructor Centre, where you’ll also have access to all the material available to students
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.NEW MARKETING SHOWCASE VIDEOS
We are excited to offer an exclusive set of new video cases to lecturers adopting this text. Login to the Instructor View for full access to this suite of videos or access them via Connect. <a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0077140001/675875/MarketingShowcase.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (4.0K)</a>
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2013 McGraw-Hill Education Europe