Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and economic naturalist examples.

Distinctive Features

Economic Naturalist Examples The text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also to instil an inclination to do so.

• Why does it not pay to work from home?
• Why is it more difficult to get flood protection than fire protection?

Business Examples: Making content even more relevant for business students, Microeconomics and Behaviour contains numerous examples that relate to business issues. The Economic Naturalist tackles such questions as:

• Why would a bathroom equipment manufacturer bake the image of a housefly onto the centre of its ceramic urinals?
• Why do cinema owners offer student discounts on admission tickets but not on popcorn?

THE LECTURER CENTRE

The Lecturer Centre for this title contains

• Instructor's Manual
• PowerPoint Presentations
• Digital Image Library
• Bonus Chapter
• Testbank