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Frank & Cartwright
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Student Edition
Instructor Edition
Microeconomics and Behaviour

Robert Frank, Cornell University, USA
Edward Cartwright, University of Kent, UK

ISBN: 0077151542
Copyright year: 2014

Table of Contents




PART 1: Introduction

1. Thinking Like an Economist

2. Supply and Demand


PART 2 : The Theory of Consumer Behaviour

3. Rational Consumer Choice

4. Individual and Market Demand

5. Applications of Rational Choice and Demand Theories

6. The Economics of Information and Choice under Uncertainty

7. Explaining Tastes: The Importance of Altruism and Other Non-egoistic Behaviour

8. Cognitive Limitations and Consumer Behaviour


PART 3: The Theory of the Firm and Market Structure

9. Production

10. Costs

11. Perfect Competition

12. Monopoly 

13. Imperfect Competition: A Game-Theoretic Approach


PART 4: Factor Markets

14. Labour 

15. Capital


PART 5: Externalities, Public Goods, and Welfare

16. Externalities, Property Rights, and the Coase Theorem 

17. Government

18W. General Equilibrium and Market Efficiency (online)


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