What is semiotics? What are some examples (other than those mentioned) of semiotics used in advertising?
What is meant by noise and how might it affect an advertiser's efforts?
What does the term consumer behavior refer to, and why is it important to advertisers?
Which consumer behavior process presents the greatest challenge to advertisers? Why?
Why, as consumers, do we use perceptual screens to filter the advertisements to which we are exposed?
What is the difference between the cognitive theory and the conditioning theory of learning? To what types of purchases is each theory most applicable?
What is the difference between the central route and the peripheral route to persuasion?
What are the various approaches that advertisers use to develop brand loyalty among consumers?
What is the significance of negatively originated motives and positively originated motives to advertisers?
How does the theory of cognitive dissonance relate to advertising?
