To learn more about the book this website supports, please visit its Information Center. 2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
In This Site Advertising Target Practice Professional Resources Chapter 1 The Evolution of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 2 The Economic, Social, and Regulatory Aspects of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 3 The Business of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 4 Segmentation, Targeting, and the Marketing Mix Exploring Advertising PowerPoint Presentations Review Questions Chapter 5 Communication and Consumer Behavior Exploring Advertising PowerPoint Presentations Review Questions Chapter 6 Account Planning and Research Exploring Advertising PowerPoint Presentations Review Questions Chapter 7 Marketing, Advertising and IMC Planning Exploring Advertising PowerPoint Presentations Review Questions Chapter 8 Creating Ads: Strategy and Process Exploring Advertising PowerPoint Presentations Review Questions Chapter 9 Creative Execution: Art and Copy Exploring Advertising PowerPoint Presentations Review Questions Chapter 10 Producing Ads Exploring Advertising PowerPoint Presentations Review Questions Chapter 11 Print Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 12 Electronic Media: Television and Radio Exploring Advertising PowerPoint Presentations Review Questions Chapter 13 Digital Interactive Media Exploring Advertising PowerPoint Presentations Review Questions Chapter 14 Out-of-Home, Direct Mail, and Specialty Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 15 Media Planning and Buying Exploring Advertising PowerPoint Presentations Review Questions Chapter 16 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Exploring Advertising PowerPoint Presentations Review Questions Chapter 17 IMC: Public Relations, Sponsorship, and Corporate Advertising Exploring Advertising PowerPoint Presentations Review Questions

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
In This Site Advertising Target Practice Instructor's Manual PowerPoint Presentations Professional Resources Sample Syllabus Test Bank Chapter 1 The Evolution of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 2 The Economic, Social, and Regulatory Aspects of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 3 The Business of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 4 Segmentation, Targeting, and the Marketing Mix Exploring Advertising PowerPoint Presentations Review Questions Chapter 5 Communication and Consumer Behavior Exploring Advertising PowerPoint Presentations Review Questions Chapter 6 Account Planning and Research Exploring Advertising PowerPoint Presentations Review Questions Chapter 7 Marketing, Advertising and IMC Planning Exploring Advertising PowerPoint Presentations Review Questions Chapter 8 Creating Ads: Strategy and Process Exploring Advertising PowerPoint Presentations Review Questions Chapter 9 Creative Execution: Art and Copy Exploring Advertising PowerPoint Presentations Review Questions Chapter 10 Producing Ads Exploring Advertising PowerPoint Presentations Review Questions Chapter 11 Print Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 12 Electronic Media: Television and Radio Exploring Advertising PowerPoint Presentations Review Questions Chapter 13 Digital Interactive Media Exploring Advertising PowerPoint Presentations Review Questions Chapter 14 Out-of-Home, Direct Mail, and Specialty Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 15 Media Planning and Buying Exploring Advertising PowerPoint Presentations Review Questions Chapter 16 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Exploring Advertising PowerPoint Presentations Review Questions Chapter 17 IMC: Public Relations, Sponsorship, and Corporate Advertising Exploring Advertising PowerPoint Presentations Review Questions

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Links, Articles, News

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Quizzes

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Assignments

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Interactive Exercises

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Reel Life

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: More Resources

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
More Resources Instructor Resources
Course-wide Content Advertising Target Practice Professional Resources Chapter 1 The Evolution of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 2 The Economic, Social, and Regulatory Aspects of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 3 The Business of Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 4 Segmentation, Targeting, and the Marketing Mix Exploring Advertising PowerPoint Presentations Review Questions Chapter 5 Communication and Consumer Behavior Exploring Advertising PowerPoint Presentations Review Questions Chapter 6 Account Planning and Research Exploring Advertising PowerPoint Presentations Review Questions Chapter 7 Marketing, Advertising and IMC Planning Exploring Advertising PowerPoint Presentations Review Questions Chapter 8 Creating Ads: Strategy and Process Exploring Advertising PowerPoint Presentations Review Questions Chapter 9 Creative Execution: Art and Copy Exploring Advertising PowerPoint Presentations Review Questions Chapter 10 Producing Ads Exploring Advertising PowerPoint Presentations Review Questions Chapter 11 Print Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 12 Electronic Media: Television and Radio Exploring Advertising PowerPoint Presentations Review Questions Chapter 13 Digital Interactive Media Exploring Advertising PowerPoint Presentations Review Questions Chapter 14 Out-of-Home, Direct Mail, and Specialty Advertising Exploring Advertising PowerPoint Presentations Review Questions Chapter 15 Media Planning and Buying Exploring Advertising PowerPoint Presentations Review Questions Chapter 16 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Exploring Advertising PowerPoint Presentations Review Questions Chapter 17 IMC: Public Relations, Sponsorship, and Corporate Advertising Exploring Advertising PowerPoint Presentations Review Questions

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

Site Map: Instructor Resources

All pages within this Online Learning Center are listed below, organized by chapter or by resource type. To learn more about the book this website supports, please visit its information center.

	View by Chapter			View by Resource
More Resources Instructor Resources
Course-wide Content Instructor's Manual PowerPoint Presentations Sample Syllabus Test Bank

To learn more about the book this website supports, please visit its Information Center.

2012 McGraw-Hill Higher Education Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.

		Log In You must be a registered user to view the premium content in this website. If you already have a username and password, enter it below. If your textbook came with a card and this is your first visit to this site, you can use your registration code to register. Username: Password: Forgot your password?

		Site Preferences (Log out) Send mail as: TA email: Other email: "Floating" navigation? Drawer speed:

		Notes (What is this?)      Add a note 1. (optional) Enter a note here: 2. (optional) Select some text on the page (or do this before you open the "Notes" drawer). 3. Highlighter Color: NoneYellowRedGreenBlue 4.

		Search Search for: Search in: This siteThe web (PowerSearch)

Home

Course-wide Content Professional Resources Advertising Target Pra...

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17

Instructor Resources Instructor's Manual PowerPoint Presentations Test Bank Sample Syllabus Course-wide Content Professional Resources Advertising Target Pra...

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17