case 1-1 Starbucks—Going Global Fast (97.0K)

case 1-2 Nestlé The Infant Formula Controversy (99.0K)

case 1-3 Coke and Pepsi Learn to Compete in India (123.0K)

case 1-4 Marketing Microwave Ovens to a New Market Segment (79.0K)

case 2-1 The Not-So-Wonderful World of EuroDisney (124.0K)

case 2-2 Cultural Norms Fair Lovely and advertising (96.0K)

case 2-3 Starnes-Brenner Machine Tool Company (88.0K)

case 2-4 Ethics and Airbus (117.0K)

case 2-5 Coping with Corruption in Trading with China (89.0K)

case 2-6 When International Buyers and Sellers Disagree.pdf (54.0K)

case 2-7 McDonald’s and Obesity (106.0K)

case 2-8 Ultrasound Machines, India, China, and a skewed Sex Ratio (89.0K)

case 2-9 Coping with Piracy in China.pdf (470.0K)

case 3-1 International Marketing Research at the Mayo Clinic (174.0K)

case 3-2 Swifter, Higher, Stronger, Dearer (178.0K)

case 3-3 Marketing to the Bottom of the Pyramid (89.0K)

case 3-4 Continued Growth for Zara and Inditex (88.0K)

case 3-5 A Sea Launch Recovery? (260.0K)

case 4-1 Tambrands—Overcoming Cultural Resistance (95.0K)

case 4-2 Iberia Airlines Builds a BATNA (94.0K)

case 4-3 Sales Negotiations Abroad for MRI Systems (54.0K)

case 4-4 National Office Machines—Motivating Japanese Salespeople: Straight Salary or Commission? (148.0K)

case 4-5 AIDS, Condoms, and Carnival (109.0K)

case 4-6 Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries (151.0K)

case 4-7 The Obstacles to Introducing a New Product into a New Market (55.0K)

case 4-8 Mary Kay in India (428.0K)