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  1. Seoul Success
    http://www.mhhe.com/business/management/videos/BW/Flash/SeoulSuccess.html

  2. Disney Imagineering
    http://bevideos.mhhe.com/business/video_library/0073337285/Disc_01/mp4/Clip_05.mp4

  3. Starbucks: Building Relationships
    http://bevideos.mhhe.com/business/video_library/0073337285/Disc_01/mp4/Clip_01.mp4

  4. McDonalds: Segmentation, Targeting, and Positioning
    http://bevideos.mhhe.com/business/video_library/0073362255/mp4/Clip_08.mp4

  5. Starbucks Corporation: Serving More than Coffee?
    http://bevideos.mhhe.com/business/video_library/0073529931/swf/Clip_04.html

  6. Creating a Global Brand
    http://www.mhhe.com/business/management/videos/Mgmt-other/Flash/Creating_Global_Brand_BP.html

  7. Kraft: Marketing Globally
    http://bevideos.mhhe.com/business/video_library/0073362255/mp4/Clip_06.mp4

  8. Dole: Buying from Vendors around the globe
    http://bevideos.mhhe.com/business/video_library/0073362255/mp4/Clip_07.mp4

  9. New Balance: Managing Supply From US and Overseas
    http://bevideos.mhhe.com/business/video_library/0073362255/mp4/Clip_14.mp4

  10. Mini-US (Promotions)
    http://bevideos.mhhe.com/business/video_library/0073364142/Disc_01/mp4/Clip_17.mp4

  11. Building a Brand in India the Mary Kay Way #11
    http://lectures.mhhe.com/connect/0077441826/ch11_marykay.mp4






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