Site MapHelpFeedbackImplementing Strategy: The Value Chain, the Balanced Scorecard, and the Strategy Map
Implementing Strategy: The Value Chain, the Balanced Scorecard, and the Strategy Map


After studying this chapter, you should be able to . . .

  1. Explain how to implement a competitive strategy by using Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis
  2. Explain how to implement a competitive strategy by focusing on the execution of goals
  3. Explain how to implement a competitive strategy using value-chain analysis
  4. Explain how to implement a competitive strategy using the balanced scorecard and strategy map
  5. Explain how to expand the balanced scorecard by integrating sustainability








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