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Online Quizzes
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1
When using SWOT analysis, which of the following would most likely be looked at in order to identify strengths and weaknesses of a firm?
A)Barriers to entry
B)Bargaining power of customers
C)Pressure from substitute products
D)Product lines
2
When using SWOT analysis, which of the following would most likely be looked at in order to identify opportunities and threats of a firm?
A)Barriers to entry
B)Management
C)Operations
D)Product lines
3
Skills or competencies that the firm employs especially well are called:
A)SWOT
B)core competencies
C)the balanced scorecard
D)sustainability
4
A SWOT analysis is normally used during which phase of competitive positioning?
A)The identification of critical success factors and the firm's overall strategy.
B)The development of relevant and reliable measures for critical success factors.
C)Creating information systems to use with the critical success factors.
D)The implementation of the organization's strategy
5
Which competitive strategy technique involves specializing a product or service to meet consumer needs, then conveying that uniqueness to consumers?
A)Product development.
B)Innovation.
C)Cost Leadership.
D)Differentiation.
6
Which of the following does a firm NOT do when analyzing the industry's value chain?
A)Identify competitive advantage.
B)Identify opportunities to reduce cost.
C)Identify opportunities to raise price.
D)Exploit linkages among value chain activities.
7
A strategy map:
A)is a road map for the local area of the business.
B)is a cause-and-effect diagram of the relationships among BSC perspectives.
C)is a cause-and-effect diagram of a production process.
D)deals with the accounting system of a car dealership.
8
Which of the following is a measure for the learning and growth perspective of the balanced scorecard?
A)Customer retention
B)Selling expenses to sales ratio
C)Training dollars per employee
D)Order processing time
9
Which of the following is a measure of the financial performance perspective of the balanced scorecard?
A)Customer satisfaction with speed of service
B)Gross margin
C)Number of new manufacturing processes developed
D)Manufacturing defects
10
When referring to sustainability, which of the following would be a measure of a firm's social performance?
A)Total debt ratio
B)Total number of oil spills
C)Safety of employees
D)Net income
11
__________ is (are) the balancing of short-term and long-term goals in all three dimensions of the company's performance – economic, social, and environmental.
A)Customer perspective
B)A strategy map
C)Sustainability
D)The balanced scorecard
12
Which of the following would be an environmental performance indicator?
A)Number of injuries
B)Employee participation with Habitat for Humanity
C)Number of training hours
D)Toxic and nontoxic waste
13
Firms that are well-known for their ability to execute strategy include all of the following except:
A)Boeing
B)IBM
C)Coca Cola
D)Microsoft
14
The Boston Consulting Group and Sloan Management Review have studied extensively:
A)the balanced scorecard
B)SWOT analysis
C)the strategy map
D)sustainability
15
Which of the following would be a social performance indicator?
A)Measure of air pollution
B)Fuel usage by delivery trucks
C)Number of employee training hours in environmental issues
D)Number of training hours





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