| In This Site |
 | Learn the 4 Ps
Video Cases
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| Chapter 1
Marketing's Value to Consumers, Firms, and Society |
| Chapter Quiz
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| Chapter 2
Marketing Strategy Planning |
| Chapter Quiz
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| Chapter 3
Evaluating Opportunities in the Changing Marketing Environment |
| Chapter Quiz
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| Chapter 4
Focusing Marketing Strategy with Segmentation and Positioning |
| Chapter Quiz
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| Chapter 5
Final Consumers and Their Buying Behavior |
| Chapter Quiz
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| Chapter 6
Business and Organizational Customers and Their Buying Behavior |
| Chapter Quiz
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| Chapter 7
Improving Decisions with Marketing Information |
| Chapter Quiz
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| Chapter 8
Elements of Product Planning for Goods and Services |
| Chapter Quiz
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| Chapter 9
Product Management and New-Product Development |
| Chapter Quiz
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| Chapter 10
Place and Development of Channel Systems |
| Chapter Quiz
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| Chapter 11
Distribution Customer Service and Logistics |
| Chapter Quiz
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| Chapter 12
Retailers, Wholesalers, and Their Strategy Planning |
| Chapter Quiz
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| Chapter 13
Promotion—Introduction to Integrated Marketing Communications |
| Chapter Quiz
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| Chapter 14
Personal Selling and Customer Service |
| Chapter Quiz
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| Chapter 15
Advertising, Publicity, and Sales Promotion |
| Chapter Quiz
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| Chapter 16
Pricing Objectives and Policies |
| Chapter Quiz
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| Chapter 17
Price Setting in the Business World |
| Chapter Quiz
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| Chapter 18
Implementing and Controlling Marketing Plans: Evolution and Revolution |
| Chapter Quiz
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| Chapter 19
Managing Marketing's Link with Other Functional Areas |
| Chapter Quiz
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| Chapter 20
Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges |
| Chapter Quiz
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