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| 1 | |
The ease with which attitudes can be changed depends on a number of factors, including: |
| | A) | message source. |
| | B) | characteristics of the message. |
| | C) | characteristics of the target. |
| | D) | All of these. |
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| 2 | |
Which individual would likely have the most impact on the effectiveness of a message he or she is communicating? |
| | A) | Mercy Killing, a 57-year-old former nurse who lost her license because of incompetence, is trying to get legislation passed for euthanasia. |
| | B) | Ackneeze Gone, a 19-year-old teen heartthrob rocker, who is promoting the latest new acne care product. |
| | C) | Lazee Bum, a 42-year-old unemployed factory worker, who is promoting her own motivational tapes. |
| | D) | Candy Striper, a 14-year-old hospital volunteer, who is crusading for the payment of hospital volunteers. |
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| 3 | |
Ditzie Blonde has decided to vote for Fuller Hotair for president because he is so handsome and looks so honest. This type of processing is called: |
| | A) | central route processing. |
| | B) | peripheral route processing. |
| | C) | deep processing. |
| | D) | shallow processing. |
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| 4 | |
According to Festinger, if you wish to change attitudes toward a boring task, offer a subject ______ to tell someone. |
| | A) | no money |
| | B) | $1 |
| | C) | $20 |
| | D) | $100 |
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| 5 | |
Social cognition: |
| | A) | is a set of cognitions about people and social experiences. |
| | B) | is the process by which an individual organizes information about another person to form an overall impression of that person. |
| | C) | is the way that people understand and make sense of others and themselves. |
| | D) | seeks to explain how we decide what the specific causes of a person's behavior are. |
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| 6 | |
People pay particular attention to certain unusually important traits—known as central traits—to help them form an overall impression of others. The strong influence of these central traits may account for: |
| | A) | cognitive dissonance. |
| | B) | stereotyping. |
| | C) | liking. |
| | D) | None of these. |
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| 7 | |
Whether we choose a situational or dispositional attribution in judging the behavior of others is influenced by cultural variables such as: |
| | A) | norms and values. |
| | B) | language. |
| | C) | child rearing. |
| | D) | All of these. |
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| 8 | |
Four students were sent to the vice principal's office for cutting class. After suspending the first three, the vice principal faced Goodie Twoshoes, an A student who never got in trouble. When the vice principal saw who the fourth student was, he immediately said, "This must be a mistake. You never do anything wrong. Go back to class." This is an example of: |
| | A) | the halo effect. |
| | B) | assumed-similarity bias. |
| | C) | the self-serving bias. |
| | D) | the fundamental attribution error. |
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| 9 | |
The fundamental attribution error is: |
| | A) | the phenomenon in which an initial understanding that a person has positive traits is used to infer other uniformly positive characteristics. |
| | B) | the tendency to think of people as being similar to oneself, even when meeting them for the first time. |
| | C) | the tendency to attribute success to personal factors and attribute failures to factors outside oneself. |
| | D) | the tendency to overattribute others' behavior to dispositional causes and the corresponding failure to dispositional causes and the corresponding failure to recognize the importance of situational causes. |
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