E-Commerce

Chapter 2: The Nature of E-Commerce

Chapter Practice Tests

Select the best answer for the questions below.

1
_____ is any process a business conducts over a computer network.
A)E-commerce
B)E-business
C)E-tailing
D)The electronic economy
2
A customer's preference for a particular product is called _____.
A)inventory allegiance
B)product demand
C)partiality
D)brand loyalty
3
The production of goods that offer specialized choices to mainstream buyers is called _____.
A)mass customization
B)product demand
C)a value chain
D)e-commerce
4
When a company streamlines its _____, productivity and profitability generally increase.
A)value chain
B)product demand
C)brand loyalty
D)e-commerce
5
_____ is when pricing changes create a change in consumer demand.
A)A value chain
B)Product demand
C)Elastic demand
D)On demand
6
A system of policies, operations, resources, and technologies used to generate revenue is called the _____.
A)business process
B)business order
C)business hub
D)business model
7
_____ is when a business transacts information, goods or services with another business.
A)B2C
B)B2G
C)B2B
D)C2B
8
_____ is when a business uses the Internet to sell its products to consumers.
A)B2C
B)B2G
C)B2B
D)C2B
9
_____ is when consumers interact with one another online to transact goods and services.
A)B2C
B)C2C
C)C2G
D)C2B
10
_____ is when the customer initiates the transaction to conduct business online.
A)B2C
B)C2C
C)C2G
D)C2B
11
_____ is when consumers can easily access information from government agencies.
A)G2C
B)C2C
C)G2G
D)C2B
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