E-Commerce

Chapter 4: Global E-Commerce

BusinessWeek Activities

International Commerce E-Commerce in Brazil

The United States is not the only country with a booming e-commerce market. Brazil is regarded as one of the most promising countries for Internet development. It is the largest market in South America, with the most users and also the most significant advertising market in the region.

Using the Internet, and starting at BusinessWeek.com, research e-commerce in Brazil. Find out the answers to the following questions:

• What is the population of Brazil? Where is it located in South America?
• How many Internet users are there per 100 people?
• Which products and services seem to be emerging as leaders in the Brazilian e-commerce market?

If you worked for a company that wanted to go global and conduct business online in Brazil, what would you need to consider? Write a one-page paper describing the currencies, customs, government regulations, pricing strategies, technologies, and customer-support strategies you might need to consider.