E-Commerce

Chapter 11: Web Site Management

BusinessWeek Activities

International Commerce Amazon.com

Amazon.com is one of the leading online merchants in the world. They specialize in books, CDs, videos, DVDs, toys and games, electronics, kitchenware, and computers. People find it very simple to make purchases on the computer and then wait for the package to arrive at their doorsteps. Amazon.com has gone international too.

Using the Internet, starting at BusinessWeek.com, research the ways Amazon.com has gone international. Find the answers to these questions:

• In which countries can Amazon.com be found? When you look at the sites, how are they similar to the U.S. site and how are they different?
• What year did they launch each international site?
• What is the purpose of the Amazon software development center that has opened in Scotland?

Then, locate an online article about an international aspect of Amazon.com. Write a brief summary of the article and share your findings with the class.