E-Commerce

Chapter 12: Fundamentals of Internet Marketing

BusinessWeek Activities

E-Tailing Internet Marketing

The Internet has introduced many new marketing opportunities. The key to a successful marketing program is to drive customers to your site and then have them return again and again.

Using the Internet and starting at BusinessWeek.com, choose one of the following Internet marketing tools and learn more about it.

E-mail marketing
E-zines
Search engines
Reciprocal links
E-books
Permission marketing

Imagine you are working for an e-business and have been asked to present information about an Internet marketing tool. Develop a professional PowerPoint presentation about the tool that you researched and the value it will have for the e-business.