E-CommerceChapter 14: Customer Service and Web Site PersonalizationBusinessWeek ActivitiesInternational Commerce E-Commerce in China China is now the world’s fourth largest country with 1.3 billion people. Seventy percent of those people are between the ages of 15 - 64. Of the 1.3 billion people, only 59 million are Internet users. The potential of e-business to bring new markets to Chinese companies and for consumers to become involved in online shipping, electronic auctions, and distance learning opportunities is huge. Using the Internet, starting at BusinessWeek.com, learn more about e-commerce in China. Find out:
Then, imagine you are a consultant that has been hired by the Chinese government to improve e-commerce opportunities in their country. Prepare a PowerPoint presentation explaining your recommendations. Be sure to include suggestions for increasing the number of Internet users, improving connectivity across the country, and ways to market this new way of doing business to both companies and consumers. |  |
