Journalism TodayChapter 16:
Understanding and Using Public RelationsActivity Lesson PlansIntroduction
Chapter 16 is designed to give students information about how to use journalistic abilities to develop public relations skills. In this lesson students will review concepts and terms related to public relations. Lesson Description
Students will review public relations by completing a memory matching activity. When they click on a card, a term or its definition will appear. Students then attempt to find the matching card. When a match is found, the two matching cards are removed from the playing field. Instructional Objectives
- Students will recall the guidelines for writing news releases.
- Students will recall the elements of a public relations model.
- Students will recall concepts and terms from the chapter.
Student Web Activity Answers
public relations: based on social sciences, this field combines communications and a knowledge of public opinion, human behavior, and motivations to reinforce, modify, or change how groups of people think or act publics: one of various groups or audiences to whom public relations goals and activities may be directed target audience: the particular audience selected to receive a message student news bureau: provides information about the school to its publics news release: information about an organization provided to the news media by that organization embargo: to request delay of a news story or release until a specified date and time marketing communications: helping companies sell their products more effectively action plan: delineates how you will communicate your messages to your desired audience GO TO STUDENT ACTIVITY |