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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Consumption Meanings

Chapter Outline

  1. Introduction
  2. Whose Meaning and Meaning for Whom: Semiosis
  3. Types of Meanings
    1. Utilitarian Meanings
    2. Sacred and Secular Meanings
    3. Hedonic Meanings
    4. Social Meanings
  4. Movement of Meanings: Origins of Meaning
  5. Linking Cultural Meanings and Product Meanings
  6. Linking Product Meanings and Consumption Meanings
  7. Modes of Meaning Transfer/Rituals of Meaning Transfer
  8. Malleability and Movement of Meanings
  9. Collecting and museums
  10. Cross-cultural perspectives on the meanings of possessions
  11. Summary




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