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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

Economic and Social Structures

Chapter Outline

  1. Learning Objectives
  2. Vignette
  3. Overview
  4. Economic and Social Structures
    1. Class Variation
    2. Ethnicity
    3. Gender
    4. Tribe and Caste
  5. Other Structural Segments
    1. Age
    2. Religion
  6. Summary
  7. You Make the Call




McGraw-Hill/Irwin