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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Film

Multiple Choice Quiz



1

Persistence of vision refers to
A)a filmmaker's desire to have people see a film several times.
B)people's ability to see motion in rapidly moving pictures.
C)a montage device in which the same image is repeated over and over for dramatic purposes.
D)a film camera's ability to record motion.
2

Demonstrating that large audiences would sit in a darkened theater to watch movies was an important contribution to the development of motion pictures. It was accomplished by
A)the Lumiere brothers.
B)William Dickson.
C)Edwin S. Porter.
D)George Melies.
3

The first producer to edit, intercut scenes, and use a mobile camera was_____________ in The Great Train Robbery.
A)D.W. Griffith
B)William Dickson
C)Edwin S. Porter
D)George Melies
4

Block booking refers to
A)modern filmmaking characterized by reduced risk-taking and formulaic stories.
B)a distributor forcing an exhibitor to take an inferior film in order to secure access to a better one.
C)a studio producing several films on a single theme.
D)an exhibitor owning several screens in one geographic area.
5

The three component systems of the movie business are
A)production, direction, and financing.
B)the studio, the director, and the actors.
C)pre-production, post-production, and distribution.
D)production, distribution, and exhibition.
6

Major studios
A)produce the majority of films that appear on U.S. screens.
B)frequently gamble on innovative films and often take those risks.
C)finance their own films with their own money.
D)all of the above
7

Independent studios
A)obtain funding for their productions from a variety of financial sources.
B)produce the majority of movies that make it to U.S. theater screens.
C)often take bigger creative risks than can big studios.
D)all of the above
8

Concept films
A)tend to be far more creative and imaginative than independent films.
B)can be described in one line and are thus easy to promote and market.
C)are usually tied to content that has been on television.
D)all of the above
9

Your McDonald's hamburger comes with a toy based on a character from a popular movie. This phenomenon is an example of
A)a merchandise tie-in.
B)a controlled purchase.
C)a product placement.
D)concept film-making.
10

Which of the following is not one of the rules associated with making a Dogme film?
A)The director must not be credited on the film.
B)The film must be in color.
C)The film must be 90 minutes or longer.
D)Cameras must be handheld.