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1			Which of the following is typically MOST true of a matrix management structure?
			A)	they invariably result in cost savings
			B)	staff may be reluctant to act outside of their traditional functional role
			C)	they invariably result in faster decision making
			D)	the number of managers is reduced
2			Which of the following is a manager within a product management organisation typically likely to have?
			A)	considerable responsibility for their product, but little authority
			B)	considerable authority over their product, but little responsibility
			C)	considerable authority and responsibility for their product
			D)	little authority or responsibility for their product
3			Which of the following is not a type of organisational culture described by Handy?
			A)	power culture
			B)	marketing culture
			C)	role culture
			D)	task culture
4			Which of the following terms provides a broad statement of an organisation’s core values and aims?
			A)	business strategy
			B)	financial objectives
			C)	marketing objectives
			D)	mission statement
5			There have been many prescriptions for allocating tasks to employees. Which of the following is most likely to be consistent with the development of multiple skills among employees?
			A)	scientific management
			B)	empowerment of employees
			C)	reducing training costs
			D)	paternalistic management
6			The process by which a company gives responsibility for the management and production of the company’s service processes such as telephone call handling, or logistics to an outside organisation is often referred to as:
			A)	sourcing
			B)	insourcing
			C)	outsourcing
			D)	franchising
7			In a flexible firm, ‘peripheral workers’ are:
			A)	numerically flexible
			B)	functionally flexible
			C)	both (a) and (b)
			D)	neither (a) nor (b)
8			In its broadest sense, the term ’internal marketing’ refers to
			A)	selling an organisation’s mission statement to its employees
			B)	internal channels of communication
			C)	using internal sources of communication to customers
			D)	the application of marketing techniques to internal audiences
9			Which of the following statements is true about a firm’s marketing department?
			A)	a marketing department can result in a firm as a whole having a reduced level of marketing orientation
			B)	a marketing department is only necessary for firms operating in competitive markets
			C)	a marketing department invariably reduces a firm’s costs
			D)	a marketing department is essential for all businesses
10			An organisation that empowers its employees is most likely to do which of the following?
			A)	recognise a work based trades union
			B)	give employees powerful performance bonuses
			C)	give additional powers for supervisors over their employees
			D)	give employees discretion over the way they carry out their tasks.