When you finish studying the material in this chapter, you should be able to:

1. Define the term culture, and explain how societal culture and organizational culture combine to influence on-the-job behavior.
   
   
2. Define ethnocentrism, and distinguish between high-context and low-context cultures.
   
   
3. Identify and describe the nine cultural dimensions from Project GLOBE.
   
   
4. Distinguish between individualistic and collectivist cultures, and explain the difference between monochronic and polychronic cultures.
   
   
5. Specify the practical lesson from the Hofstede cross-cultural study.
   
   
6. Explain what Project GLOBE researchers discovered about leadership.
   
   
7. Explain why U.S. managers have a comparatively high failure rate on foreign assignments.
   
   
8. Summarize the research findings about North American women on foreign assignments, and tell how to land a foreign assignment.
   
   
9. Identify four stages of the foreign assignment cycle and the OB trouble spot associated with each stage.