When you finish studying the material in this chapter, you should be able to:
- Define the term culture, and explain how societal culture and organizational culture combine to influence on-the-job behavior.
- Define ethnocentrism, and distinguish between high-context and low-context cultures.
- Identify and describe the nine cultural dimensions from Project GLOBE.
- Distinguish between individualistic and collectivist cultures, and explain the difference between monochronic and polychronic cultures.
- Specify the practical lesson from the Hofstede cross-cultural study.
- Explain what Project GLOBE researchers discovered about leadership.
- Explain why U.S. managers have a comparatively high failure rate on foreign assignments.
- Summarize the research findings about North American women on foreign assignments, and tell how to land a foreign assignment.
- Identify four stages of the foreign assignment cycle and the OB trouble spot associated with each stage.
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