| Part 1: | The Entrepreneurial Perspective |
| | 1. | The Nature and Importance of Entrepreneurs |
| | 2. | The Entrepreneurial and Intrapreneurial Mind |
| | 3. | The Individual Entrepreneur |
| | 4. | International Entrepreneurship Opportunities |
| | Case 1A: Turner Test Prep Co. |
| | Case 1B: Monroe Lock and Security Systems |
| | Case 1C: Beijing Sammies Restaurant |
| | Case 1D: Mamma Mia! |
| Part 2: | Creating and Starting the Venture |
| | 5. | Creativity and the Business Idea |
| | 6. | Legal Issues for the Entrepreneur |
| | 7. | The Business Plan: Creating and Starting the Venture |
| | 8. | The Marketing Plan |
| | 9. | The Organizational Plan |
| | 10. | The Financial Plan |
| | Case 2A: BizLand, Inc. |
| | Case 2B: Beach Carrier |
| | Case 2C: Gourmet to Go |
| | Case 2D: Intervela d.o.o. Koper |
| Part 3: | Financing the New Venture |
| | 11. | Sources of Capital |
| | 12. | Informal Risk Capital and Venture Capital |
| | Case 3A: Winslow Clock Co. |
| | Case 3B: NeoMed Technology Corp. |
| | Case 3C: Rug Bug Corporation |
| | Case 3D: Nature Brothers Ltd. |
| Part 4: | Managing, Growing, and Ending the New Venture |
| | 13. | Entrepreneurial Strategy: Generating and Exploiting New Entries |
| | 14. | Strategies for Growth and Managing its Implications |
| | 15. | Accessing Resources for Growth from External Sources |
| | 16. | Going Public |
| | 17. | Ending the Venture |
| | Case 4A: Oklahoma National Bank |
| | Case 4B: Datavantage Corp. |
| | Case 4C: Dual Pane Corp. |
TOC in detail
(101.0K)
2005
Tata McGraw-Hill