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Multiple Choice Quiz
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1
Which of the following statements is not true about operations strategy?
A)Operations strategy is concerned with setting broad policies and plans for using the resources of the firm to best support the firm's long-term competitive strategy.
B)An operations strategy involves decisions that relate to the design of a product and the infrastructure needed to support the product.
C)Operations strategy can be viewed as part of the planning process that coordinates operational goals with those of the larger organization.
D)Operations strategy involves a long-term process that must foster inevitable change.
2
The item in the list below that is not a major competitive dimension that forms the competitive position of a company is:
A)cost
B)product quality and reliability
C)delivery speed
D)coping with changes in supply
E)flexibility and new product introduction speed
3
A company that can offer on-site repair in only 1 or 2 hours is an example of a company that is competing on _______ competitive dimension.
A)flexibility
B)process quality
C)coping with changes in demand
D)delivery reliability
E)delivery speed
4
When a company seeks to match the benefits of a successful competitor position while maintaining its existing competitive position this is called:
A)fair competitive response
B)straddling
C)strategic fitting
D)activity-system mapping
E)order winning
5
A criterion that differentiates the products or services of one firm from another is called:
A)an order qualifier
B)a sure winner
C)core competence
D)a comparator
E)an order winner
6
Which of the following is the best example of a core capability?
A)A new airline offering a First Class cabin
B)A car manufacturer with the most flexible production line
C)A furniture company selling European-style furniture
D)Customer support
E)Wall Street's ability to understand a company's operations strategy
7
Which of the following is not a direct measure of productivity?
A)Input
B)Output/Labor
C)Output/Capital
D)Output/Materials
E)Output/Energy
8
Which of the following does Wall Street use to evaluate operational efficiency?
A)Market Value
B)Price to Earnings Ratio
C)Inventory Turnover
D)Depreciation
E)Executive Compensation
9
Which of the following statements about Activity System Maps is correct?
A)Illustrate how a company's strategic position is contained in a set of tailored activities
B)Show peaks and valleys in a supply chain
C)Are limited to service companies such as IKEA
D)Link activities to performance time
E)All of the above
10
IKEA's operations strategy emphasizes all but:
A)Self service
B)Furniture provided by third party manufacturers
C)Cost over customization
D)Service needs of younger customers
E)Modular furniture design





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