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Activity-system map  A diagram that shows how a company's strategy is delivered through a set of supporting activities.
Core capabilities  Skills that differentiate a manufacturing or service firm from its competitors.
Operations and supply strategy  Setting broad policies and plans for using the resources of a firm to best support the firm's long-term competitive strategy.
Order qualifier  A dimension used to screen a product or service as a candidate for purchase.
Order winner  A dimension that differentiates the products or services of one firm from those of another.
Productivity  A measure of how well resources are used.
Straddling  Occurs when a firm seeks to match what a competitor is doing by adding new features, services, or technologies to existing activities. This often creates problems if certain trade-offs need to be made.







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