Describe the generic product development process described in the chapter. How does the process change for "technology-push" products?
Discuss the product design philosophy behind industrial design and design for manufacture and assembly. Which one do you think is more important in a customer-focused product development?
Discuss design-based incrementalism, which is frequent product redesign throughout the product's life. What are the pros and cons of this idea?
What factors must be traded off by product development before introducing a new product?
How does the QFD approach help? What are some limitations of the QFD approach?
Do the concepts of complexity and divergence apply to an online sales company such as Dell Computer?
