This exercise follows up on the activities of McDonald’s Corporation, which is vertically integrating on a global level. Research McDonald’s website to get a feel for this global giant. In particular, focus on McDonald’s most recent annual report and its descriptions of the company’s goals and objectives.
What are the main elements of McDonald’s strategy at the corporate, business, and functional levels?
How successful has the company been recently?
Has the strategy of McDonald’s Canada been any different from its parent operation’s?
Search for a website that contains a good description of a company’s strategy. What is the company’s mission? Use the concepts and terminology of this chapter to describe the company’s strategy to achieve its mission.
