Marketing in Asia Information Center:


		Overview Book Preface About the Authors Table of Contents Feature Summary Supplements List Asian Content


	Student Edition
	Instructor Edition

Marketing in Asia

Roger A. Kerin, Southern Methodist University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota
Geok Theng Lau, National University of Singapore

Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to life. It provides the most up-to-date, comprehensive, engaging, and integrated learning experience for marketing students and marketers in today's challenging world. Based on the best-selling U.S. text Marketing, Marketing in Asia is written with the Asian student in mind, with illustrations and case studies focused on companies in Asia to help the student understand the applications of marketing concepts by seeing these companies in action.

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