Richard Jaeger,
Auburn University Travis Blalock,
University of Virginia
ISBN: 0072320990 Copyright year: 2004
Primis Link
Together we can create better educational tools!
McGraw-Hill’s Primis Custom Publishing
Overview of our Services
McGraw-Hill’s Primis Custom Publishing established a standard for educational
publishing when it launched its custom publishing operation in 1990. In
response to the needs of changing curricula and the concern over high
prices of textbooks for students, McGraw-Hill introduced the concept of
making books for individual school needs and adapting books that we already
publish to better fit a teacher’s course content.
Our organization has proven successful since the early years of custom
publishing and we have maintained this organizational model to provide
a simplified and effective basis for printing, pricing, promoting, and
distributing educational products in print and electronic formats.
We are pleased to give you an overview of kind of work we can do for
you:
Adaptations:
An "adaptation" simply means you can take an existing textbook
and reorganize the chapters and/or abridge the contents. You may select
from our vast array of McGraw-Hill College textbooks. McGraw-Hill produces
thousands of products for use in college humanities, social science, languages,
science, mathematics, engineering, business, and economic courses. Adaptations
are generally printed in black and white, but depending on the enrollment
size of your course, color adaptations may be possible. Contact your McGraw-Hill
Sales Representative.
Some ideas to consider:
Combine chapters from more than one McGraw-Hill textbook
Delete chapters you do not cover
Include special readings or assignments with textbook chapters
Change the order of chapters to perfectly match your syllabus
Add your syllabus or lecture notes to the textbook
Add original artwork
Join the text and the student study guide together in one text
Author Original:
Have you written material for your course and want to have it professionally
printed for your students? Original work could be a core textbook, study
guide or lab manual, special exercises, etc. that you’ve authored. Your
original project may even earn a royalty if you desire. This royalty payment
can be paid directly to you, the department, or even to a special fund.
If you would like to include and/or use material that isn't your own
property or the property of McGraw-Hill, we can help you research and clear
permission. Permission fees can be added to the overall price of the textbook.
An example of a permission item might be a famous poem you want to include
in your coursepack or a magazine article that is essential to your lecture.
McGraw-Hill’s Primis Online
McGraw-Hill's Primis Online gives you access to the world’s best and
abundant resources at your fingertips, literally. There are over 350,000
pages of content available from which you can select from our online database.
With a few mouse clicks, you can create customized learning tools simply
and affordable. When you adopt a Primis Online text, you decide the best
medium for your students: printed black-and-white textbooks or electronic
e-books.
McGraw-Hill has included many of our market-leading textbooks within Primis Online for eBook and print customization as well as many licensed readings and cases. And now, Primis Online offers McGraw-Hill's PowerWeb sites! PowerWeb titles are designed to keep your course up to date using the resources of the Internet. Students log on to access continuously updated content tailored to their course--articles, weekly updates with assessment, interactive exercises, and much more! To learn more, open the PowerWeb tab on the Primis Online home page.
This link will open the Primis Engineering Textbook page where you can select the textbook you wish to customize. (
http://www.mhhe.com/primis/BEST/
)
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.