![](/olcweb/styles/shared/spacer.gif) | ![](/sites/dl/free/0072400536/title/gregory_sm.jpg) Public Speaking for College and Career, 6/e Hamilton Gregory
Persuasive Strategies
Learning Objectives
1. Describe how to analyze listeners, using a persuasion scale. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2. Explain how to build credibility with an audience in a persuasive speech. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3. Explain how to marshal convincing evidence in a persuasive speech. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4. Distinguish between deduction and induction as tools of reasoning in a persuasive speech. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 5. Identify eight fallacies in reasoning. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 6. Select motivational appeals for a persuasive speech. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 7. Explain how to arouse emotions in a persuasive speech. |
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