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Communication Works by Gamble and Gamble
Communication Works, 7/e
Teri Kwal Gamble
Michael Gamble

Persuasive Speaking

Multiple Choice Quiz

Answer all the questions



1

When you use a _____________ in your speech you require audience members to choose between two options instead of showing them they have many options.
A)Argumentum ad populum
B)True division
C)False division
D)None of the above
2

When your argument is based on the assumption of ________________ you are leading your receivers to mistakenly assume that one event causes another merely because it preceded that event.
A)Argumentum ad populum
B)Argumentum ad verecudiam
C)Post hoc, ergo propter hoc
D)None of the above
3

________________ is an appeal to popular opinion.
A)Argumentum ad popular
B)Argumentum ad populum
C)Argumentum ad verecudiam
D)None of the above
4

The state of psychological health or comfort in which our actions, feelings, and beliefs are related to each other as we would like them to be is known as _________________.
A)Balancing
B)Relevance
C)Interdependency
D)None of the above
5

In Abraham Maslow's hierarchy of needs model, _______________ are needs including self-respect and the respect of others.
A)Self-actualization
B)Esteem
C)Motivation
D)None of the above
6

________________ occurs when we have realized our potential, which is everything we are capable of becoming.
A)Motivation
B)Esteem
C)Self-Actualization
D)None of the above
7

Your ___________ is not based on what you are really like, but how an audience perceives you.
A)Believability
B)Credibility
C)Trust
D)None of the above
8

The type of credibility that develops during your speech is known as ___________.
A)Initial credibility
B)Terminal credibility
C)Derived credibility
D)None of the above
9

_____________ is your credibility at the end of your speech.
A)Assumed credibility
B)Derived credibility
C)Terminal credibility
D)None of the above
10

Which of the following is NOT one of the dimensions of source credibility.
A)Trustworthiness
B)Personal attraction
C)Dynamism
D)None of the above
11

The Monroe motivated sequence is a speech framework composed of five phases: attention, need, satisfaction, visualization, and action.
A)True
B)False
12

Argumentum ad verecudiam is an appeal to authority.
A)True
B)False
13

The first thing you should do when giving a speech is to state your purpose.
A)True
B)False
14

The only chance you have to affect your credibility is your behavior during your speech.
A)True
B)False
15

Fortunately for speakers, audiences are slow to judge a speaker's credibility, preferring instead to make their judgment after hearing the message.
A)True
B)False