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Communication Works by Gamble and Gamble
Communication Works, 7/e
Teri Kwal Gamble
Michael Gamble

Communicating in a Culturally Diverse Society and World

Glossary


culturally confused  a lack of understanding of cultural difference
intercultural communication  interacting with individuals from different cultures
interracial communication  the interpreting and sharing meanings with individuals from different races
interethnic communication  interacting with individuals of different ethnic origins
international communication  communication between persons representing different nations
intracultural communication  interacting with members of the same racial, ethnic group or subculture as yourself
culture  a system of knowledge, beliefs, values, customs, behaviors and artifacts that are acquired, shared & used by members during daily living
co-cultures, or subcultures  groups of persons who differ in some ethnic or sociological way from the parrent culture
ethnocentrism  the tendency to see one's own culture as superior to all others
cultural relativism  the acceptance of other cultural groups as equal in value to one's own
melting pot philosophy  the view that different cultures should be assimilated into the dominant culture
cultural pluralism  adherence to the principle of cultural relativism
individualistic cultures  cultures in which individual goals are stressed
collectivistic cultures  a culture in which group goals are stressed
high-context communication  a tradition-bound communication system which depends on indirectness
low-context communication  a system that encourages directness in communication
high power distance cultures  cultures based on power differences in which subordinates defer to superiors
low power distance cultures  a culture that believes that power should be used when legitimate
virtual neighborhoods or communities  online, surrogate communities