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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Television

Learning Objectives

1.

Discuss the development of television.

2.

Describe the evolution of the networks.

3.

Explain the impact of the Telecommunications Act of 1996.

4.

Recognize the implications of the digital age for television.

5.

Understand the impact of direct broadcast satellite systems.

6.

Explain how television ratings are formulated.

7.

Describe the departments of the television industry and how programs are produced.








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