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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Computers and the Internet

Multiple Choice

Please answer all questions



1

The world's first all-electronic computer was called the
A)Arithmatique
B)Analytical Engine
C)Mark I
D)ENIAC
2

A navigational tool that links one electronic document with another to create a virtual web of pages is called a
A)browser
B)protocol
C)hypertext link
D)none of the above
3

The electronic equivalent of junk mail is called
A)Spam
B)Dummy
C)Memo
D)Portal
4

The largest online information service is
A)Prodigy
B)Microsoft Network (MSN)
C)AOL / Time Warner
D)Yahoo
5

In addition to a cable modem, consumers can get broadband access in all the following ways except
A)ISDN
B)ARPANET
C)Satellite
D)DSL
6

In addition to books, the following products account for the most e-commerce except
A)computer hardware and software
B)apparel and accessories
C)music
D)food
7

Media Metrix and Nielsen/Net Ratings generate their data using
A)a panel of consumers
B)noted Internet experts
C)conglomerations
D)none of the above
8

Relying on the Internet _____________ the importance of the surveillance function of the media.
A)diminishes
B)increases
C)enhances
D)does not affect
9

The typical user spends about how many hours per week online?
A)5 - 10
B)10 - 15
C)15 - 20
D)Over 20
10

The social implications of the Internet include each of the following except
A)lack of gatekeepers
B)lack of communication
C)information overload
D)lack of interpretation
11

The beginning of the technology behind the Internet can be traced to the Pentagon.
A)True
B)False
12

In the year 2000, more than 6 trillion e-mail messages moved through the Internet.
A)True
B)False
13

About 85% of the pages on the Web are in English, Japanese, French, or German.
A)True
B)False
14

A main disadvantage of broadband is the wait to establish a connection.
A)True
B)False
15

E-commerce revenues are larger than e-business (B2B).
A)True
B)False








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