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| Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Motion Pictures
Main Points- The motion picture developed in the late 19th
century. After being a main attraction in
nickelodeons, films moved into bigger theaters
and movie stars quickly became the most
important part of the new industry. Sound came to
the movies in the mid-1920s.
- Big movie studios dominated the industry until
the late 1940s, when a court decision weakened
their power. Television captured much of the film
audience in the 1950s. By the end of the 1960s,
however, Hollywood had adapted to television
and was an active producer of TV shows. A major
trend in modern movies is the rise of big-budget
movies.
- The transition to digital moviemaking may
transform the film industry.
- The movie industry consists of the production,
distribution, and exhibition components. Large
conglomerates control the business. Producing a
motion picture starts from the concept, proceeds
to the production stage, and ends with the
postproduction stage.
- Movie revenues have shown small but steady
growth over the past 10 years. Videocassette sales
and rentals and foreign box-office receipts are
important sources of movie income.
- Movie audiences are getting older, but a
significant part of the audience is still the
30-and-under age group.
- Motion picture studios are now using the Internet
to promote their products.
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