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Social Psychology book cover
Social Psychology, 7/e
David G Myers, Hope College

Conformity

Chapter Outline

Classic Studies

  1. Sherif's Studies of Norm Formation
  2. Asch's Studies of Group Pressure
  3. Milgram's Obedience Experiments
  4. What Breeds Obedience?
    1. Emotional Distance of the Victim
    2. Closeness and Legitimacy of the Authority
    3. Institutional Authority
  5. The Liberating Effects of Group Influence Reflections on the Classic Studies
    1. Behavior and Attitudes
    2. The Power of the Situation
    3. The Fundamental Attribution Error

When Do People Conform?

  1. Group Size
  2. Unanimity
  3. Cohesion
  4. Status
  5. Public Response
  6. No Prior Commitment

Why Conform?

Who Conforms?

  1. Personality
  2. Culture

Resisting Social Pressure

  1. Reactance
  2. Asserting Uniqueness

Personal Postscript: On Being an Individual Within Community