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Social Psychology, 7/e
David G Myers, Hope College
Conformity
Chapter Outline
Classic Studies
Sherif's Studies of Norm Formation
Asch's Studies of Group Pressure
Milgram's Obedience Experiments
What Breeds Obedience?
Emotional Distance of the Victim
Closeness and Legitimacy of the Authority
Institutional Authority
The Liberating Effects of Group Influence
Reflections on the Classic Studies
Behavior and Attitudes
The Power of the Situation
The Fundamental Attribution Error
When Do People Conform?
Group Size
Unanimity
Cohesion
Status
Public Response
No Prior Commitment
Why Conform?
Who Conforms?
Personality
Culture
Resisting Social Pressure
Reactance
Asserting Uniqueness
Personal Postscript: On Being an Individual Within Community
2002 McGraw-Hill Higher Education
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