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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University
Small Business, Entrepreneurship, and Franchising

BATW Exercises

On page 173 of Business: A Changing World Fourth Edition, Table 6.6 gives a listing of the fastest growing franchises in the U.S. McDonald's is listed as number one. Keeping in mind that a major McDonald's target market is young children, where might a new McDonald's look at setting up an establishment? Why? Use the U.S. Census Business Around the World Map to answer the question.




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