| Business: A Changing World, 4/e O.C. Ferrell,
Colorado State University Geoffrey Hirt,
DePaul University
Small Business, Entrepreneurship, and Franchising
BATW ExercisesOn page 173 of Business: A Changing World Fourth Edition, Table 6.6 gives
a listing of the fastest growing franchises in the U.S. McDonald's is listed as
number one. Keeping in mind that a major McDonald's target market is young children,
where might a new McDonald's look at setting up an establishment? Why? Use the
U.S. Census Business Around the World Map to answer the question. |
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