QUESTIONS TO SHARPEN YOUR FOCUS

1		Compare Glenn Sparks' and Marty Medhurst's approaches to the Monster.com commercial. Which analysis makes the most sense to you? Why?
2		How do scientists and interpretive scholars differ in their answers to the question, What is truth? Which perspective do you find more satisfying?
3		Think of the communication classes you've taken. Did an objective or interpretive orientation undergird each course? Was this due more to the nature of the subject matter or to the professor's personal orientation?
4		Why are experiments, surveys, textual analysis, and ethnography fitting methods for answering the three bulleted research questions? For each question, can you select another research method that might be just as appropriate?