 |
1 | |
___________________ is the term that describes the search for knowledge.
|
| | A) | Epistemology
|
| | B) | Determinism
|
| | C) | Free will
|
| | D) | None of the above
|
|
|
2 | |
In chapter one Griffin uses a Superbowl ad to explain the differences between the objective and interpretive approaches to research. Which company is the ad about?
|
| | A) | The United Way
|
| | B) | The Truth.com
|
| | C) | Monster.com
|
| | D) | Kidsfirst.com
|
|
|
3 | |
One important way that interpretive scholars differ from objective scholars is that interpretive scholars believe that truth
|
| | A) | can be discovered through careful research.
|
| | B) | is best understood from a religious point of view.
|
| | C) | is mainly subjective, meaning that there can be many explanations for the same event, all having the same weight.
|
| | D) | is impossible to find.
|
|
|
4 | |
In an experiment, the factor that is manipulated is known as the
|
| | A) | dependent variable.
|
| | B) | independent variable.
|
| | C) | control.
|
| | D) | truth variable.
|
|
|
5 | |
If you are doing research that uses an ethnographic method, which of the following questions is consistent with this approach?
|
| | A) | What does the speaker's choice of language reveal about his strategic intent?
|
| | B) | Do people who watch a high amount of dramatic violence on TV hold an exaggerated belief in a mean and scary world?
|
| | C) | What is the relationship between cultural background and interpersonal attraction?
|
| | D) | What impact does the CEO's open door policy have for middle managers within the company?
|
|
|
6 | |
The objective and interpretive approaches to theory differ
|
| | A) | in starting point, method and conclusion.
|
| | B) | because objective approaches are concerned about expanding choice that comes from a focus on free will.
|
| | C) | because interpretive approaches assume that there is more than one reality in the world.
|
| | D) | all of the above
|
| | E) | a and c only
|
|
|
7 | |
Which of the following statements regarding objective approaches is true?
|
| | A) | Objective approaches generally use a qualitative method.
|
| | B) | Objective approaches attempt to find universal laws that explain human behavior in a variety of situations.
|
| | C) | Objective approaches place no stock in any type of deterministic findings.
|
| | D) | None of the above
|
|
|
8 | |
Griffin suggests that we can understand the differences between objective and interpretive approaches by looking at ___ distinct categories.
|
| | A) | 3
|
| | B) | 4
|
| | C) | 5
|
| | D) | 6
|
|
|
9 | |
In Medhurst's interpretation of the Superbowl Ad he refers to Kenneth Burke's term for pairing two items in order to understand a situation in a new light. This term is called
|
| | A) | redemption.
|
| | B) | purification.
|
| | C) | empathy.
|
| | D) | perspective by incongruity.
|
|
|
10 | |
Based on Sparks' analysis of the Superbowl Ad, the commercial is successful because it
|
| | A) | evokes past experiences to such an extent that people will use them as motivation for a new job.
|
| | B) | uses children instead of adults, making the message less threatening.
|
| | C) | cannot be verified by a simple survey.
|
| | D) | all of the above
|
|
|
11 | |
Which of the following methods would an interpretive researcher most likely use?
|
| | A) | surveys
|
| | B) | textual analysis
|
| | C) | ethnography
|
| | D) | all of the above
|
| | E) | b and c only
|
|
|
12 | |
Who uttered the following statement about communication theory? "Communication theory is an umbrella term for all careful, systematic and self-conscious discussion and analysis of communication phenomena."
|
| | A) | Em Griffin
|
| | B) | Marty Medhurst
|
| | C) | Glenn Sparks
|
| | D) | Ernest Bormann
|
|
|
13 | |
The Superbowl Ad that was analyzed in chapter one is ironic because
|
| | A) | the Internet is not a good place to look for a job.
|
| | B) | it was so inexpensive to make compared to other ads.
|
| | C) | it showed children making statements that adults in the workforce would normally make instead of the ideal jobs that kids dream of.
|
| | D) | all of the above
|
|
|
14 | |
In interpretive research the idea of emancipation means that
|
| | A) | the researchers work very hard to make sure their own world views do not influence the outcome/understanding of communicative experience.
|
| | B) | determinism is not likely.
|
| | C) | research is most valuable when it liberates people from oppression.
|
| | D) | none of the above
|
|
|
15 | |
According to Griffin, research that focuses on human nature is dealing with the concepts of
|
| | A) | qualitative and quantitative methods.
|
| | B) | universal truth or situated truth.
|
| | C) | determinism and free will.
|
| | D) | objectivity or emancipation.
|
|
|
16 | |
According to Griffin, scholars who follow the objectivist position believe that theories need to be validated by testing them in a manner similar to the scientific method.
|
| | A) | True
|
| | B) | False
|
|
|
17 | |
If it is true that all rhetorical critics do interpretive analysis, then it is also true that all interpretive scholars are rhetoricians.
|
| | A) | True
|
| | B) | False
|
|
|
18 | |
One of the main differences between objective and interpretive scholars is that interpretive scholars believe there is one reality out there that can be discovered.
|
| | A) | True
|
| | B) | False
|
|
|
19 | |
If scholars use a survey to collect data about a particular phenomenon they are using a quantitative method most closely associated with the objectivist perspective.
|
| | A) | True
|
| | B) | False
|
|
|
20 | |
If you conclude that people behave the way they do in situations because of their biological tendencies, then you would most likely favor theoretical explanations that are consistent with Griffin's discussion of free will.
|
| | A) | True
|
| | B) | False
|
|