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Multiple Choice
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1

The theorist associated with Social Judgment Theory is
A)Watzlawick.
B)Sherif.
C)Mead.
D)Burgoon.
2

The point we use as a reference point from which we can judge discrepant ideas is called
A)the latitude of acceptance.
B)the latitude of rejection.
C)the latitude of noncommitment.
D)an anchor point.
3

Sherif's terms for determining how crucial an issue is in our lives is
A)anchor point.
B)ego-involvement.
C)latitude.
D)none of the above
4

Social judgment theory is considered a cognitive theory because
A)it describes how we consume mass media sources.
B)it describes what happens inside our head when we hear a message that we need to judge.
C)it helps explain relational conflict.
D)all of the above
5

If people have high ego-involvement, which of the following statements is true?
A)The latitude of non-commitment is very small.
B)The latitude of rejection is very large.
C)They care deeply about an issue regardless of their view of it.
D)All of the above.
6

What is the second step in Sherif's process of persuasion?
A)research
B)adjusting their attitude appropriately
C)making a judgment
D)none of the above
7

_________ is a perceptual distortion that leads to polarization of ideas.
A)Ego-involvement
B)Assimilation
C)Contrast
D)Anchor point
8

_______________ explains how we form relationships with other people when they express ideas similar to ours.
A)Ego-involvement
B)Assimilation
C)Contrast
D)Latitude
9

Sherif argues that if we judge a new message to within our latitude of acceptance
A)we adjust our attitude to accommodate it.
B)we increase our latitude of noncommitment.
C)no change occurs.
D)our latitude of rejection increases.
10

The position that is most persuasive is one
A)that is deeply rooted in the latitude of noncommitment.
B)that is deeply rooted in the latitude of rejection.
C)that is most discrepant from the receiver's position, but is inside the latitude of acceptance.
D)none of the above
11

In terms of persuasion, Sherif argues that
A)the content of the message is the sole factor in changing attitudes.
B)the type of bond between sender and receiver has an impact on the outcome of the communication.
C)persuasion is a one time thing.
D)all of the above
12

According to the sleep study regarding the influence of the source, students believed that they only need ___ hours of sleep a night.
A)6
B)5
C)4
D)3
13

What is the relationship between high source credibility and acceptance?
A)The higher the credibility, the greater the size of a person's latitude of non-commitment.
B)The higher the credibility, the greater the size of a person's latitude of acceptance.
C)both a and b are true
D)none of the above
14

Which of the following statements about social judgment theory are true?
A)Some people are dogmatic about every issue, making them almost impossible to positive influence.
B)Ambiguity is never a good choice.
C)Source credibility has no influence over the success of a message.
D)none of the above
15

Which of the following statements represent legitimate critiques of social judgment theory?
A)Because it is a cognitive theory, it is difficult to say how accurate the model is.
B)There are ethical concerns that arise because people may hold back from their true opinion in order to persuade someone.
C)There is no evidence of the boomerang effect.
D)All of the above.
16

Ideas that fall into the latitude of noncommitment are those that a person does not really care about.
A)True
B)False
17

Ego-involvement refers to how crucial an issue is to our lives.
A)True
B)False
18

Ideas that you agree with generally fall in the latitude of rejection.
A)True
B)False
19

An anchor point is used as a means of comparison when we hear a discrepant message.
A)True
B)False
20

Highly committed people have large latitudes of noncommitment.
A)True
B)False





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