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Multiple Choice
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1

The media equation theory springs from the ideas of
A)McCombs & Shaw.
B)Buller & Burgoon.
C)Reeves & Nass.
D)Pearce & Cronen.
2

The basis of the media equation theory is the
A)interaction people have with media.
B)media tells the public what to think about.
C)media reinforce the status quo.
D)none of the above
3

Reeves and Nass found that people who have a machine like a computer praise them report
A)stronger feelings of liking toward the machine.
B)liking the machine less, citing the behavior as annoying.
C)that people didn't react one way or the other.
D)none of the above
4

The media equation suggests that people react
A)naturally to media as if they were real.
B)with the consistent belief that they are not real.
C)violently to most news programs.
D)none of the above
5

The media equation theory is most closely associated with which other media theory?
A)agenda setting
B)technological determinism
C)cultivation theory
D)uses and gratifications theory
6

Reeves and Nass rely on which area of communication to try and prove their theory?
A)small group communication
B)interpersonal communication
C)organizational communication
D)intercultural communication
7

The types of studies used to test the media equation are
A)interpersonal distance.
B)similarity and attraction.
C)source credibility.
D)all of the above
8

According to the studies on interpersonal distance, they found that when figures on the TV screen came too close
A)people relaxed more.
B)people did not respond.
C)people became afraid.
D)people became vigilant.
9

In the similarity and attraction studies, Nass and Reeves found that computers who were considered to be dominant
A)were liked by dominant people.
B)were like by submissive people.
C)had no impact on people.
D)had such little impact as to be non-significant in testing.
10

They have found that people identify the computer voice as male or female and then
A)treat the computer in a gendered way.
B)choose to have the female computer over the male one.
C)don't act any different.
D)There is no such thing as a gendered computer voice.
11

In a study to prove the media equation two groups were tutored by a computer. The group that was asked to imagine a human programmer
A)rated the machine as less competent.
B)rated the machine as less friendly.
C)rated the machine as more expensive.
D)a and b
12

Reeves and Nass helped the Microsoft company develop the voice for which operating system?
A)Office 97
B)Office 98
C)Office 2000
D)Office 2001
13

Many critical scholars are discouraged by the findings of this theory because
A)it reinforces the status quo.
B)it suggests that people are helpless to resist these types of changes.
C)it doesn't make sense.
D)none of the above
14

Griffin's concern with the media equation theory is that communication is
A)treated as a commodity.
B)considered to be one-way.
C)considered to be two-way suggesting a constructed meaning.
D)none of the above
15

The conclusion about the findings of this theory suggest
A)that it still needs to be tested.
B)it does not work well in terms of explaining interpersonal interaction as some would believe.
C)it should be revamped and started over.
D)a and b
16

The basic point of the media equation is that we react to media as if they were alive.
A)True
B)False
17

In testing the theory they found that people who used computers similar to their own personalities were more socially and intellectually attracted to their machines.
A)True
B)False
18

Some proof for the media equation theory comes from computer users identifying a computer voice as male or female and then treating them in gendered ways.
A)True
B)False
19

Nass and Reeves were instrumental in helping develop the personality for Office 97 graphics for Microsoft.
A)True
B)False
20

Griffin's problem with their theory is that their study of communication comes from the construction of shared meaning in a two-way flow.
A)True
B)False





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