Coordinated Management of Meaning

To view this video excerpt, insert the Conversations with Communication Theorists Student CD-ROM that accompanies A First Look at Communication Theory textbook.

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"Do you have to give up your belief in a divine being, a transcendent story, or a master narrative if you're a CMM theorist? My answer is, 'No, you don't.' But what you do have to do is to start giving attention to the kind of social world that you create when you affirm that belief in certain ways."