Please answer all questions.

1		Research has found that the order in which messages are presented can influence their persuasiveness. Time and relevance are factors that influence the __________ and __________ effects.
			A)	intensity; frequency
			B)	primary; recency
			C)	both a and b
			D)	none of the above
2		The type of advertisement that is used in 40% of sales advertisements is _________.
			A)	responsibility
			B)	sex
			C)	humor
			D)	fear
3		The combination of vivid imagery and _____________ increases the power of persuasion.
			A)	evidence
			B)	fear
			C)	unattractive sources
			D)	negative attitudes
4		Repeated advertisements can suffer the negative effects of people not liking an advertisement. This is an example of the ____________ effects.
			A)	exposure
			B)	wearing-off
			C)	negative-humor
			D)	none of the above
5		A delayed-effect means of persuasion from a noncredible source is an example of _____________.
			A)	the mere-exposure effect
			B)	the sleeper effect
			C)	the negative attitude effect
			D)	the noncredibility effect
6		_____________ persons are more effective in changing attitudes and have been found to be able to persuade even with a poor presentation style.
			A)	Hostile
			B)	Unattractive
			C)	Attractive
			D)	All of the above
7		Appealing to the sense of fear can be a productive or ________________ means of persuasion.
			A)	misleading
			B)	counterproductive
			C)	always productive
			D)	irresponsible
8		Rapid speech tactics of persuasion can _______________ marketing of sales products.
			A)	hinder
			B)	benefit
			C)	both a and b
			D)	neither a nor b
9		Merely being ___________________ is not a persuasive tactic for a female to persuade a male audience.
			A)	assertive
			B)	verbal
			C)	competent
			D)	friendly
10		During ________________ and __________________ , people are most impressionable and susceptible to persuasion.
			A)	middle adulthood; later adulthood
			B)	young adulthood; middle adulthood
			C)	adolescence; young adulthood
			D)	all of the above
11		Even when people have good and persuasive messages, they can fail to persuade if they weaken their message by the way they __________.
			A)	talk and fidget
			B)	deliver
			C)	stand
			D)	all of the above
12		People who are _______ in self-monitoring tend to use social cues to regulate their self-presentation, while ______ self-monitors are less concerned about the opinions of others and are more likely to behave according to their own personal preferences.
			A)	low; high
			B)	high; low
			C)	defensive; excellent
			D)	none of the above
13		If a person is in a ___________ mood, they are more likely to be persuadable than a person in a ___________ mood.
			A)	bad; good
			B)	neutral; bad
			C)	positive; negative
			D)	none of the above
14		In _________________, people think carefully about a communication and are influenced by the strength of its arguments.
			A)	elaborative persuasion
			B)	peripheral persuasion
			C)	central route to persuasion
			D)	none of the above
15		The need for cognition concept reflects _____________.
			A)	the need for people to know something about the message being given
			B)	the need to be engaged in effortful cognitive activities
			C)	both a and b
			D)	neither a nor b