John J. Shaughnessy,
Hope College Eugene Zechmeister,
Loyola University of Chicago Jeanne Zechmeister,
Loyola University of Chicago
ISBN: 0072494468 Copyright year: 2003
What's New
New Features:
Revised structure features 14 instead of 10 chapters to facilitate student understanding and instructors' flexibility of assignments. New! Streamlined writing style and many more student-relevant examples to illustrate major principles.
Two new chapters on data analysis focusing on understanding the application of quantitative reasoning.
New opening chapter introduces students to the analogy of the criminal legal proceedings (investigation, trial, verdict) and the scientific process.
"Stretching Exercises" added to throughout each chapter for students to apply principles immediately.
Online Learning Center with additional resources for students and instructors can be delivered in multiple ways: through the text website, within a course management system (WebCT, Blackboard, etc.), or within McGraw-Hill's popular PageOut.
Proven Features:
Multi-method approach - emphasizes the strengths and weaknesses of different research methods and the need to use different methods to answer different research questions.
Problem-solving approach - students learn how to solve problems and answer research questions rather than having them learn to apply rigid procedures to doing research.
Integrated approach to statistics - Statistics are "in context." Statistical concepts are introduced within the chapter covering that particular research method.
Comprehensive coverage of ethical issues provides students with a foundation for considering the ethical issues associated with particular research techniques.
Numerous Examples from psychology literature enables students to learn about research methods AND psychology.
To obtain an instructor login to the Online Learning Centers, ask your local sales representative.
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2003 McGraw-Hill Higher Education