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Multiple Choice Quiz I
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1

Responses from a sample can be generalized to the population of interest when which of the following characteristics of the sample is present?
A)efficiency
B)representativeness
C)responsivity
D)uniqueness
2

When not everyone answers a mail survey it is reasonable to assume that those who do respond are different in important ways from those who do not respond. The term used to describe this problem in survey research is
A)inadequate response rate.
B)response bias.
C)selection bias.
D)differential response rate.
3

In which of the following survey research designs is the focus on describing the characteristics of a population or the differences between two or more populations at a certain point in time?
A)cross-sectional design
B)successive independent samples design
C)longitudinal design
D)accidental samples design
4

A major threat to the validity of results obtained from a successive independent samples design is
A)respondent mortality.
B)nonrandom sampling.
C)noncomparable successive samples.
D)interviewer bias.
5

Which of the following is a major threat to the validity of results obtained from a longitudinal survey design?
A)respondent mortality
B)interviewer bias
C)selection bias
D)nonprobability sampling
6

A survey using the Internet to contact people about attitudes toward mental health services would most likely be criticized for
A)response bias.
B)interviewer bias.
C)social desirability bias.
D)selection bias.
7

Surveys play an important role in a type of research that is intended to assess the covariation of naturally occurring variables. This general type of research is called
A)experimental research.
B)correlational research.
C)analytical research.
D)qualitative research.
8

Test-retest reliability refers to
A)the average of all correlations among items on a measure.
B)the correlation between scores on two administrations of a measure.
C)the high correlation between scores on two measures designed to assess the same construct.
D)the low correlation between scores on two measures designed to assess different constructs.
9

Which problem occurs when respondents react to measurement by reporting what they think they should say, rather than what they actually believe?
A)socially desirable responding
B)an incorrect causal inference based on correlational data
C)a large margin of error
D)a biased sample
10

Which of the following factors does not influence the reliability of a measure of students’ understanding of course material?
A)the way in which the measure is administered (e.g., whether the instructions are clear and the testing situation is free of distractions)
B)how much the individuals differ in their understanding of the material
C)number of items used to measure students’ understanding of the material
D)how much discriminant validity the measure of understanding has from other measures, such as intelligence





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